About
Let people discover the unknown in Japan through cross-cultural marketing.

Originally from Ashiya, Japan, Yoshi was born and raised in Japan, worked in the US and ended up falling in love with Australia.

Yoshi holds an Executive MBA from the Australian Graduate School of Management (AGSM), University of New South Wales in 2011. He also holds a Masters Degree of Digital Media Management from Hyper Island Singapore in 2018.

Starting his career at advertising agency Leo Burnett Tokyo office (Beacon Communications) in 2001, he then continued on to Leo Burnett global head office in Chicago in 2006. With over 18 years of international marketing experience for global blue chip brands, Yoshi specialises in building enduring brands and the commercialisation of products into new markets. In 2009, he founded cross-cultural marketing agency doq® in Sydney.

Building a diverse cross-cultural team at doq®, partnering with clients from a broad range of industries, ranging from government institutions to start-ups, the company has grown significantly in the area of innovative marketing products and solutions from Japan. In 2016, he founded doq Japan in Tokyo to make doq® more accessible to clients in the northern hemisphere. In 2017, he founded d.doq in Sydney, a company specialising in providing cross-cultural digital marketing solutions. doq® was nominated as one of five finalists in the category of Business Services in the 2017 Export Awards and formally recognised by the Export Council of Australia as a key example of business excellence.

In 2014, Yoshi was invited to speak as a cross-cultural marketing expert at TEDxTitech Tokyo. Since 2014, he has been appointed the official Australian Market Advisor for the Organization for Small & Medium Enterprises and Regional Innovation, Japan. Yoshi is invited to teach, facilitate and speak at various programs including the Young Leaders Program – Global Business Management and Cross Cultural Communication at University of Sydney, Global Human Resource Development Program at Ritsumeikan University and Master Class Digital Acceleration at Hyper Island Tokyo.